For our customers in the United States and Canada
Effective Date: January 1, 2020
Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, Yummly®, EveryDrop®, Swash®, Inglis®, Affresh®, and Speed Queen™ (Canada only) (together “Whirlpool”, “we” or “us”), values your trust. This Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (defined below) in locations where this notice is posted, including on websites and apps (each, a “Website” or “App”), as well as our smart appliances that connect to the Internet through the Apps using Whirlpool’s cloud-based services (“Smart Appliances”). By using a Website, App, or Smart Appliance (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations.
We collect two types of information: Personal Information and Other Information. “Personal Information” is information that can be used to identify or is reasonably linkable to you as an individual, and may include Usage Information. “Other Information” is information that is not reasonably linkable to an identifiable individual, including information that has been de-identified or aggregated.
You may provide your Personal Information in a variety of situations, including when you sign up for a Whirlpool account, contact us, sign up to receive communications from us, purchase a product or service, submit your product registration, submit a customer service request, enter a sweepstakes or contest entry, provide us feedback or survey responses, or otherwise use any of the Services. Personal Information you provide may include:
We also may give you the option of submitting Personal Information, such as email address, of other individuals so we can send them invitations to use the Services (for example, to let them connect to your Smart Appliance).
Our Apps and Smart Appliances may collect images, video, audio, or other content. For example, a Smart Appliance might capture images of your food to recognize and automatically cook it, you might submit photos of suspected product issues so that we can help you resolve them, or you might tell us what cooking or laundry task you are performing so we can offer you customized tips. We might also collect information from you to help us improve our products and services.
Whirlpool, our business partners, and our service providers may use technologies that collect information about how you interact with our Services, emails, advertising, and content ("Usage Information"). Usage Information may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); (ii) the type of browser and operating system you use; (iii) your Smart Appliance ID, serial and part numbers, and the IP address of your home router when you connect a Smart Appliance to our network; (iv) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (v) other information about your online session, such as the URL you came from to get to our Websites and the date and time you visited our Websites or used our Apps.
After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, and aspects of its environment that may affect how it operates (such as input voltage, signal strength, and air temperature). We may track and collect App usage data, such as the date and time the App access our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance.
The technologies used to collect Usage Information include but are not limited to:
We use both session ID cookies and persistent cookies:
Our Websites may allow you to manage your cookie preferences by clicking on the Do Not Sell My Info link that may be in the footer of those websites. Your Internet browser may also provide you with the ability to delete cookies. If you limit or reject cookies, your ability to use our Websites may be limited.
Web Beacons. Web beacons (also known as “clear GIFs” or “tracking pixels”) are tiny electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used in our web pages, web beacons may tell us such things as: how many people are visiting our Websites, whether they are one-time or repeat visitors, which pages they viewed and for how long, how well certain online advertising campaigns are converting, and other similar usage data. When used in our e-mail communications, web beacons can tell us information such as the time an e-mail was opened, if and how many times it was forwarded, and what links users click within the e-mail. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, and make you aware of Whirlpool products, services, and offers in which you may be interested.
We may receive Personal Information about you from our vendors and other third-party sources, including commercially-available sources, social media platforms, and providers of third-party products or services, and combine this Personal Information with other Personal Information that we have collected. We may also receive information from other- parties’ products or services that you connect to the Services. For example, if you connect your Smart Appliance to another party’s smart home service, that party’s service might transmit data to your Smart Appliances, Apps, or us.
We may de-identify or aggregate Personal Information to create Other Information. We use Other Information for a variety of purposes, including to understand our customers and improve our products and services.
Personal Information. We use Personal Information to provide, support, and improve our products and services, to operate, maintain, and improve the Services, for troubleshooting and maintenance (including for warranty purposes), to better understand how our Services are used, to communicate with you about your account or appliance (including for product service and warranty issues), to conduct surveys, to administer and evaluate your eligibility for offers and promotions, for research and development, to verify requests made pursuant to this Privacy Notice, for security purposes, and, if necessary, prohibit or restrict access to our Services. We also use Personal Information to send you marketing communications and offer you products, services, and customized offers from our various brands and from selected other parties. For example, we may send you a notification when your Smart Appliance needs to be replenished with a refill or replacement item and may direct you to a third-party business partner from which you can purchase that item. We may also provide you with customized offers, such as warranties or accessories, based on your use of the Services. We may also use your Personal Information to better understand what products and services interest you.
We may also use your Personal Information in other ways we notify you about at the time we collect your Personal Information. In Canada or where otherwise required by law, we will obtain your consent for marketing activities.
Other Information. We may use Other Information for any purpose, unless prohibited by law. Where Other Information is combined with Personal Information, we will treat this combined information as Personal Information as long as it stays combined.
We may share Other Information with other parties for any purpose, unless prohibited by law. We may also share your Personal Information in the following circumstances:
Some of our Websites may also allow you to manage your cookie preferences by clicking on the Do Not Sell My Info link that may be in the footer of those websites.
Your browser may offer you a "Do Not Track" option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities. However, our websites do not support Do Not Track requests at this time.
Please note that even if you choose to remove your information or opt-out, you will still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.
Your Right to Opt-Out. You may inform us that you do not want Whirlpool to use your Personal Information to provide you with offers or send you newsletters, emails or other marketing communications, by sending your request using the information in the Contact Us section of this Notice (below). You may also unsubscribe from receiving promotional communications from a Whirlpool brand by clicking on the unsubscribe link provided in that brand’s promotional emails. However, please note that you cannot opt-out from all communications, as Whirlpool and its brands may need to send you information related to our products (for example, warranties or service reminders), your orders, or your accounts.
You may also use the contact information below to withdraw your previous consent to share your Personal Information with other parties (other than our service providers), or to request removal of your Personal Information from our message boards, blogs, or other interactive features on our Websites. In some cases, we may not be able to remove your Personal Information, in which case we will let you know why.
Your Ability to Review/Correct. You may review, correct, or update your Personal Information by contacting us, or if you are a registered user, through your account settings. After your account is deleted/terminated, your information may not be deleted in its entirety from our systems. We may retain backup copies of your information, including to assist with any legal obligations, resolve disputes, and enforce our agreements. We will retain your information for as long as necessary to fulfill the purposes of processing described in this Notice. Keep in mind that we may have multiple accounts for you, and updating or deleting one account may not update or delete all of them — for example, yourwebsite account may differ from your App account.
Your Smart Appliances Choices. You may choose to receive notifications about your Smart Appliance (such as notification of cycle completion) through our Apps, which may include notifications through text message or email. You may select which notifications you would like to receive, or disable notifications, by changing your settings.
You can delete your Smart Appliance from within your App at any time, or delete your App account at any time within your App. When you take either of these steps, your Smart Appliance will stop transmitting data to Whirlpool. To confirm that your Smart Appliance is not transmitting data to Whirlpool, double check that your Smart Appliance is disconnected from your router (such as by resetting your Smart Appliance's network settings or having your appliance "Forget" your home network). This will prevent you from being able to use the connected features of your Smart Appliance. If you disconnect your Smart Appliance from our network, we will continue to handle and protect any information we have previously received in accordance with this Privacy Notice.
California Residents: Your California Privacy Rights. If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes. It is our policy not to share Personal Information (as defined in California’s Shine the Light law) with unaffiliated parties for their direct marketing purposes without your consent. Please note that our brands are part of Whirlpool and are not unaffiliated parties for purposes of this Privacy Notice.
California residents also have the right to make the following requests. We will not discriminate against you because you exercise any of these rights.
California residents can make an access or deletion request by contacting us using the information in the “Contact Us” section of this Privacy Notice (below), or by calling toll-free or using the web form available in the Contact Us section on our websites.
We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information and whether you have an account with us. If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies him/herself as an authorized agent.
We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
We also want our California residents to know the following:
We are committed to maintaining the security of the data you provide to us. We use reasonable organizational, technical, and administrative measures designed to protect Personal Information that we store. We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have any security concerns (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us using the information in the “Contact Us” section below.
Our Services may contain links to websites owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy notice of each website you visit. This Privacy Notice does not address, and we are not responsible for, the privacy or other practices of any other parties.
Our Services are not directed to individuals under the age of 18. We do not seek or knowingly collect information from individuals under the age of 18, and we request that such individuals do not provide Personal Information through our Services.
Whirlpool Corporation, and its wholly owned European subsidiaries such as Whirlpool Europe SRL, participates in and has certified its compliance with the EU-U.S. and Swiss Privacy Shield Frameworks. Whirlpool Corporation is committed to subjecting all personal data received from European Economic Area (EEA) member countries, the United Kingdom (UK), and Switzerland, in reliance on the Privacy Shield Frameworks, to the Frameworks’ applicable Principles. To learn more about the Privacy Shield Frameworks, visit the U.S. Department of Commerce’s Privacy Shield List.
Whirlpool Corporation is responsible for the processing of personal data it receives under the Privacy Shield Frameworks and subsequently transfers to another party acting as an agent on its behalf. Whirlpool Corporation complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the UK, and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Whirlpool Corporation is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Whirlpool Corporation may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may occasionally update this Privacy Notice. Please review the “Effective Date” at the top of this page to see when this Privacy Notice was last revised. If we make any material changes we will notify you as required by law, which may include by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Your use of the Service(s) following these changes means that you acknowledge the revised Privacy Notice.
If you have any questions about this Privacy Notice, please contact us by email at firstname.lastname@example.org, or please write to us at the following address:
Chief Privacy Officer
2000 N. M-63
Benton Harbor, MI 49022
We try to respond to general privacy inquiries within 30 days or as otherwise required by law. Requests to opt-out from our marketing will be processed within 10 business days.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.