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Dane Roth

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Caroline Friedman

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E-mail caroline.friedman@ketchum.com

No one doubts the king of the “garage castle” is the automobile, but as clutter mounts, people might be spending more time looking for their tools than having the chance to work on their prized possession. It’s time to shift gears. From Sept. 1, 2010 to Nov. 19, 2010, Gladiator® GarageWorks is offering readers of Motor Trend, Automobile, Hot Rod and Car Craft the opportunity to describe their dream garage for a chance to win Gladiator brand product in the “Put Your Garage in Overdrive” contest.

“So much time and energy is put into our cars yet we rarely make the investment to supe up its home, the garage,” said Lou Ann Schafer, senior marketing manager, Gladiator® GarageWorks. “Now, we're asking the readers of these select automotive brands to put the pedal to the medal and describe their dream garage so we can help them put it into overdrive.”

Between now and Nov. 19, readers of the print and online editions of these magazines will find an exclusive link to enter the “Put Your Garage in Overdrive” contest. Entrants will be asked to explain, in 500 words or less, what they currently do in their garage, what storage challenge they contend with, what their dream garage would be and how Gladiator® GarageWorks can help. Each entry will be judged based on how compelling the storage challenge is and on the entrant’s ability to identify Gladiator® GarageWorks products that could help.

In total, 26 winners will be chosen at various prize levels including:

  • One Grand Prize: Gladiator® GarageWorks product package with a Manufacturer Suggested Retail Price (MSRP) over $3,600.
  • One First Prize: Gladiator® GarageWorks 41" Tool Chest combination with an MSRP of approximately $1,450.
  • Four Second Prizes: Gladiator® GarageWorks product packages with MSRP of $218.
  • Twenty Third Prizes: Garage Organization Starter Kits with a $45 MSRP.

For more information about the sweepstakes or Gladiator® GarageWorks products, visit www.GladiatorGarageworks.com. The web site also features the Blueprint Estimator, an online design and pricing tool, and links to the Gladiator brand online networking communities including Facebook®, Flickr®, and Twitter™, where consumers can collaborate on garage organization and share stories and photos about how they have recaptured their garage space.

About Gladiator® GarageWorks

Gladiator® GarageWorks is the leader in garage organization delivering innovative solutions that allow garage owners to organize their space in a way that suits their individual storage needs. It is the only garage organization system to offer coordinated appliances designed for the harsh garage environment.

Gladiator® GarageWorks offers a Premier pre-assembled line and Ready-to-Assemble line for do-it-yourselfers. Products are available through local garage dealers, retailers including Sears and Lowe’s or via www.GladiatorGarageWorks.com.

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