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Dane Roth

Office 312-228-6843

E-mail dane.roth@ketchum.com

Caroline Friedman

Office 312-228-6863

E-mail caroline.friedman@ketchum.com

Many homeowners and prospective homebuyers in the market know the garage has become a focal point to help up the resale value of the home and help generate buyer interest by influencing first impressions. To help consumers realize the value of an organized garage, Gladiator® GarageWorks is currently running the “In the Market” phase of its “Unveil You Garage” sweepstakes at www.gladiatorgarageworks.com.

Showcasing the various stages of garage organization facing consumers in different phases of their life, Gladiator® GarageWorks’ “Unveil Your Garage” sweepstakes encourages people to take charge of their space and become organized. Those “In the Market” or consumers in any phase of life are encouraged to enter the second of five prize drawings that is part of Gladiator® GarageWorks’ “Unveil Your Garage” sweepstakes for a chance to win Gladiator brand products.

"Home buyers and sellers know you don’t get a second chance to make a first impression. All consumers, including home buyers and sellers, are looking at the garage space as fertile ground for unleashing value and versatility in the home," said Lou Ann Schafer, senior marketing manager, Gladiator® GarageWorks. "Gladiator brand’s “Unveil Your Garage’ sweepstakes is helping consumers invest in the right organizational solutions that will ultimately help them unveil their garage."

Consumers may enter the sweepstakes at www.gladiatorgarageworks.com to win Gladiator brand products that will help them on the path to organization. By signing up for the sweepstakes, consumers are automatically entered into three drawings including a weekly prize, a life phase sweeps which runs every six weeks, and a grand prize drawing in December 2009. Winners of the weekly and life phase sweepstakes win various Gladiator® GarageWorks organization products including hooks, bins, and gear boxes while the grand prize winner receives $2,000 worth of product of their choice to fit their lifestyle needs.

Mark Workman of Huntington, West Virginia, was the winner of the first “Unveil Your Garage” life phase sweepstakes. Mr. Workman is a first time home owner who is looking to lay down a strong organizational foundation for the garage. “I recently retired from military service and moved into a new house. Over the years, I had accumulated a bunch of rakes, tools, and other equipment but never really kept them in one place. When I bought buckets and bins previously they broke very easily,” Workman said. He added, “Gladiator products look durable to me and I think they’ll help me get things in order hopefully for the long term.” His prize includes GearTrack® Channels along with a variety of hooks, shelves and baskets to help him organize his new rakes, shovels, outdoor equipment, and other tools that will help maintain the home and property. While the product durability appealed to Mr. Workman, its versatility will allow him and other first time homeowners to add on to their basic organization system in the future as their budgets allow.

To increase their odds of winning, consumers can return to the web site to register once a week. Additionally, for every referred friend who enters the sweepstakes the consumer’s name will be entered again into the sweepstakes drawings.

For more information about the “Unveil Your Garage” sweepstakes or to learn more about Gladiator® GarageWorks product, visit www.gladiatorgarageworks.com.

About Gladiator® GarageWorks

Gladiator® GarageWorks is the leader in garage organization delivering innovative solutions that allow garage owners to organize their space in a way that suits their individual storage needs. It is the only garage organization system to offer coordinated appliances designed for the harsh garage environment.

Gladiator® GarageWorks offers a Premier pre-assembled line and Ready-to-Assemble line for do-it-yourselfers. Products are available through local garage dealers, retailers including Sears and Lowe’s or via www.GladiatorGW.com.

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