No image available
No image available
Your request is being processed.

For media inquiries or requests, please contact:

Katie Heck

Office 312-228-6881

E-mail Katie.Heck@ketchum.com

For thousands of passionate sports fans, getting their own school locker would be a dream come true. Those dreams have now become reality as Gladiator® GarageWorks, a leader in garage and household organization and storage systems, has unveiled PrimeTime™ Lockers. This collection of collegiately licensed lockers includes several colleges including Michigan State University, Notre Dame, Alabama and others.

The six-foot-high welded steel storage locker in school colors showcases the officially licensed logo of your favorite college team — the perfect addition to a garage, game room, den, home gym or anywhere fans want to put team loyalty on display. Other features include a three-digit combination lock for added security and a lifetime limited warranty.

The line of new lockers was officially unveiled at a ceremony near Chicago with Michigan State University Men’s basketball coach Tom Izzo, who earlier in the year became a Gladiator brand advocate when his garage received a Gladiator® GarageWorks makeover.

“Fans have a lot of love and passion for their teams,” said Izzo. “Having their own team locker is a great way to showcase their ultimate pride.”

In fact, Gladiator brand is looking for fans with ultimate pride via a fan photo contest. Sports fans are encouraged to post of photo of themselves in college gameday gear on Twitter using #PrimeTimePride for a chance to win a PrimeTime™ Locker of their favorite school. Fans of the college that posts the most fan photos with that hashtag and their school’s hashtag will have their locker profiled on the Gladiator brand website. More details about the contest are available at www.facebook.com/GladiatorGW.

Each fan photo post will result in a one dollar donation (up to $5,000 total) from Gladiator® GarageWorks to Homes for Our Troops, an organization committed to building specially adapted homes for Service Members nationwide. “These lockers are great as standalone storage or combining with a Gladiator system to create a dedicated sports-themed storage area,” said Josh Gitlin, General Manager, Gladiator® GarageWorks.

A recent survey of sports fans from Gladiator® GarageWorks found the following:

  • 7 out of 10 sports fans say they have at least one game day tradition.
  • 3 out of 4 sports fans say they often display their team pride.
  • 2 out of 3 sports fans say they proudly display sports memorabilia in their home.
  • Of the sports fans that spend money on their fandom, they average $661 spent per year.

So far, PrimeTime lockers are available with the following schools, with more available in the future:

  • Penn State
  • Texas A&M
  • University of Arkansas
  • University of Oklahoma
  • University of South Carolina
  • Auburn University
  • University of Georgia
  • University of Kentucky
  • University of Alabama
  • Notre Dame
  • Wisconsin
  • Michigan State University
  • About Gladiator® GarageWorks

    Gladiator® GarageWorks by Whirlpool brand is the leader in garage and household organization and storage systems, delivering innovative solutions that allow homeowners to reclaim space in ways that suit their needs, lifestyles and design aesthetic. Gladiator brand offers pre-assembled and ready-to-assemble lines of modular workbenches, cabinets, wall systems, shelving, tool storage, appliances and flooring. Gladiator brand products are sold through local garage dealers, retailers like Sears and Lowe’s, and at www.GladiatorGarageWorks.com.

    About Homes for Our Troops

    Homes for Our Troops (HFOT) is a national 501(c)(3) non-profit organization founded in 2004 that is strongly committed to building specially adapted homes for the over 1700 Service Members nationwide who have returned home with life-altering injuries post 9/11. Our Veterans are among the nation’s most severely injured with missing limbs, varying levels of paralysis and traumatic brain injury (TBI).We assist these Veterans and their families by raising money, and providing building materials and professional labor to coordinate the construction of a home that provides maximum freedom of movement and the ability to live more independently. These homes are provided mortgage-free to the Veterans we serve. More info is at http://www.hfotusa.org/.

    « Back

Live Chat

Send a transcript of this chat to my email.

I do not wish to receive special offers, promotions or other email marketing communications from Gladiator brand and its affiliated brands. All information we gather is governed by our privacy policy. For more information and a list of affiliated brands, please read our privacy policy.