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Gladiator® GarageWorks Unveil Your Garage Sweepstakes Helps First Time
Homeowners to Empty Nesters Get The Most From Their Garages

No matter where consumers are in life, clutter and junk continue to prevent them from having a garage they can be proud of. Gladiator® GarageWorks, the leader in versatile garage organization systems, is running a six-month sweepstakes named "Unveil Your Garage" to encourage consumers at any life phase to take charge of their space and get organized.

Consumers are looking for ways to transform their garages by truly maximizing the value of such a large space. Gladiator® GarageWorks works with consumers to help them invest in the right solutions, so that they can ultimately unveil their garages and make them places in which they can take pride and share with others.

For media interviews or additional information about the sweepstakes, please contact:


Brendan Mullin
Peppercom for Gladiator® GarageWorks
212-931-6112
bmullin@peppercom.com


Lou Ann Schafer
Gladiator® GarageWorks
269-923-6717
Lou_Ann_Schafer@whirlpool.com


Alternative Users
Alternative Users

For some homeowners, the garage has become more than a place to store things and park their vehicles.  They have begun to realize the garage's functionality and that it typically represents more surface area than any other room in the home.  In this economy, people are thinking of how they can generate additional income or transition to working full-time from home.

Whether it’s applying a trade or making room for a home office, the garage is becoming another living space for some consumers. These alternative users realize transforming their garage starts with clearing the clutter, fully understanding what their needs are for a given space and finding a product solution to fit those needs.

This life phase prize includes a cabinet and small item bins to store and protect valuable equipment to turn the garage into a multi-purpose space.


Empty Nesters
Empty Nesters

Many consumers in their 40's or 50's are beginning to see their children leave home for college, work or new families of their own. Whether grown children leave behind many of their personal belongings or clean them out completely, empty nesters have a unique opportunity to re-make their garage space. The garage - the dumping ground for items that have no other place in the home - can become a prime makeover space.

With just a few pieces from Gladiator® GarageWorks, empty nesters can start down the road to a completely new use of their garage. This is the point in their lives where they can devote their time to enjoying hobbies and passions such as golfing, gardening, woodworking and restoring automobiles.

This life phase package includes GearTrack™ Channels that can be enhanced with other products such as the golf caddy and a variety of hooks to create an activity center in the garage. 


Growing Family
Growing Family

As a family grows in size, so too does its organizational needs.  Each new addition to the family decreases the amount of available living and storage space.  Equipment, tools, toys, strollers, furniture and other household items are frequently squeezed from the living rooms, bedrooms and other rooms in the house into cluttered piles in the garage.

Dividing the garage into functional zones helps organize the cluttered life of a growing family. It helps to make needed items easy to find and to preserve tools and equipment so they can be passed onto succeeding generations. It is also essential to store chemicals and sharp tools in lockable cabinets to keep young children safe.

This life phase prize includes GearTrack™ Channels to hang a lockable cabinet to get things behind closed doors as well as a variety of hooks and baskets to manage kids, toys and sports equipment.


In the Market
In the Market

Moving to a new home and leaving your current one can be one of the most important milestones in one's life.  The garage can be your best friend or your worst enemy during this process, as it can serve as a source of "curb appeal" to prospective buyers or be a labyrinth of junk to tackle for the big move. 

An organized garage can be valuable in many ways.  Whether it's increasing the functionality of the space, upping the resale value of the home or helping to generate buyer interest by influencing first impressions, the garage has become a focal point for many homeowners and prospective homebuyers.  

To help tame potential clutter and offer a good first impression, the life phase prize includes some GearTrack™ Channels, a variety of hooks and accessories to get items like the broom and dustpan, lawn equipment and storage bins off the floor, maximizing the garage space.


first time
First Time Homeowner

First time homeowners have begun a new chapter in their lives by making a significant investment, financially and psychologically, to make a house their home. They typically move in with a relatively small amount of belongings, but it doesn’t take long for their garage to turn into organizational headaches. It will not be long until they start buying their first trimmers, edgers, blowers, rakes or shovels to be stored in the garage.

First time homeowners can gain the most value from their garages by laying down a strong foundation for the space. Starting good habits early on in their first home can lead to a lifetime of good organizational habits. That means, keeping the garage floor clear of clutter and taking advantage of the wall space.

This life phase prize includes a base of some GearTrack™ Channels along with a variety of hooks, shelves and baskets to help find a home for these new items. The versatility of Gladiator® GargeWorks allows first time homeowners to add on to their basic organization system in the future as their budgets allow.